Project Overview

This project is a complete brand identity design for Lumino, created with a modern, clean, and professional visual direction. The purpose of this branding project was to develop a strong brand presence through a unique logo, consistent typography, a minimal color palette, and real-world mockups that demonstrate how the brand would look across different environments.

Brand Objective

The primary objective was to design a recognizable and scalable identity that can work across digital platforms and physical branding materials. The branding was created to feel modern, trustworthy, and premium while maintaining simplicity and clarity in every application.

Design Approach

The visual identity was designed with a minimal yet bold concept. The logo mark is clean and modern, supported by a strong wordmark that maintains readability across different sizes. A consistent color system was used to give the brand a fresh and energetic feel, while still looking professional and corporate.

Brand Applications

To present the identity in a realistic way, the branding was applied to multiple mockups, including:

• T-shirt branding

• Lanyard and ID accessories

• Tote bag design

• Digital screen / presentation display

• Outdoor advertising billboard

• Wall signage and interior branding

These applications help showcase the versatility of the identity and ensure it works across both print and digital formats.

Consistency & Visual System

Special focus was given to brand consistency, including spacing, alignment, and placement rules. The logo and typography were designed to remain visually balanced in all mockups, ensuring the brand feels unified across every touchpoint.

Outcome

The final result is a complete and professional brand identity system for Lumino that is modern, scalable, and ready for real-world use. This project demonstrates strong branding skills, logo design execution, and practical mockup presentation across multiple brand assets.